Ómra coffee
Ómra Coffee is a proudly Irish roastery and coffeehouse startup rooted in community, quality, and authentic café culture. We created a cohesive brand identity and packaging design system that works across products, packaging, menus, and customer touchpoints.
Project overview
Client: Ómra Coffee
Service: Packaging & Brand Identity
Industry: Coffee, Food & Beverage
Location: Ireland
Deliverables: Packaging artwork for bags, cups, merchandise; visual brand system and supporting materials
Ómra needed a distinctive brand identity and packaging design that reflected their Irish heritage, core values, and welcoming café atmosphere. The aim was to create a visual system that felt warm, timeless, and flexible across multiple formats.
The Brief
Packaging & Brand Design
Coffee bags and product packaging: designs that balance shelf presence with ease of production
Branded cups and takeaway items: simple, clean graphics that strengthen brand recall
Menus and loyalty cards: printed materials that tie back into the wider visual system
In-store graphic elements: signage and experiences that support customer engagement.
Where the work was applied:
We focused on building a cohesive brand system that could be applied consistently across both packaging and print materials. This involved selecting an approachable typeface, a meaningful colour palette informed by Irish culture, and design elements that would work well on different packaging formats, from coffee bags to takeaway cups.
our approach
The final brand identity and packaging designs helped Ómra present a consistent and memorable experience across both product and environment. The cohesive system supports shelf impact, reinforces brand values, and gives the team flexible visuals they can use confidently as the business grows.
The Outcome
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