our approach
We approached the project by first understanding the values and behaviours the internal brand was intended to promote. From there, we developed a visual identity that felt engaging and optimistic while remaining appropriate for a pharmaceutical environment. The focus was on creating a system that teams could connect with and easily recognise across internal touchpoints.
The Hive is an internal brand created for a pharmaceutical company to support team engagement and culture. The project focused on developing a clear and motivating visual identity designed to encourage collaboration, initiative, and an enterprising mindset within the organisation.
the hive
the brief
The organisation required an internal brand that could help energise and motivate teams, encouraging a more proactive and enterprising approach to their work. The identity needed to feel positive, approachable, and adaptable for use across internal communications and materials.
project overview
Brand Name: The Hive
Company: Pharmaceutical company (internal team initiative)
Service: Internal Brand Creation
Industry: Pharmaceutical
Purpose: Team engagement and internal culture
Brand Identity
The identity for The Hive was designed to work across a range of internal materials, including presentations, digital communications, and printed assets. Visual elements were kept flexible and consistent, allowing the brand to be applied easily while maintaining a clear and recognisable look.
the outcome
The identity for The Hive was designed to work across a range of internal materials, including presentations, digital communications, and printed assets. Visual elements were kept flexible and consistent, allowing the brand to be applied easily while maintaining a clear and recognisable look.
related services
This project reflects our experience supporting internal branding and brand development within larger organisations.
how can we help?
If you’re exploring ways to strengthen internal culture or create clearer internal brand systems, we’re happy to talk through what might work for your organisation.
