At 6 Egg Design, we believe great design can do more than look good, it can inspire people to think differently. When AbbVie asked us to create a campaign for their TA&O team (the driving force behind innovation, brand excellence, and sales training), we saw an opportunity to inject energy, creativity, and a bit of fun into their everyday work.
The goal? Encourage the team to proactively hunt new opportunities rather than waiting for ideas to land. Our solution was “The Hive,” a vibrant and playful campaign built around the power of bees, a symbol of teamwork, exploration, and collective success
TA&O - Team Branding Campaign
Just like bees leave the hive in search of nectar, the TA&O team was encouraged to “bee creative,” “bee enterprising,” and “bee proactive.” This playful wordplay and fresh visual identity made the campaign impossible to ignore, fun, motivating, and anything but the usual corporate message. The Hive stood out within AbbVie as a fresh, human-centred campaign that motivated action, built team spirit, and reinforced the value of being proactive. By blending creativity with strategic thinking, we demonstrated how powerful design can transform internal culture, even within large, structured organisations like global pharma brands.
Why it worked:
The Hive wasn’t just a set of graphics; it was a mindset shift. It made the TA&O team feel part of something bigger, just like a hive where every idea and every action helps build success.
Why pharma and clinical brands work with us:
We know how to speak to both people and brands. With years of experience in pharmaceutical branding and clinical trial communications, 6 Egg Design creates work that resonates. Whether it’s internal team campaigns, packaging design, or large-scale brand development. The Hive is a perfect example of how we help companies cut through the noise with design that is bold, human, and effective.
Want to see how we can transform your brand? Contact us today and see how we can help!
