project overview
Heart Opener
We helped Heart Opener to find clarity and refinement in their brand identity. Through collaborative brand consultancy and strategic logo design support, we helped shape a visual identity that was fun, full of personality and aligned with their goals.
Client: Heart Opener
Service: Brand Refresh & Identity Support
Industry: Health and Wellness
Location: Ireland
Deliverables: Logo refinement, brand direction, supporting visuals
Heart Opener needed a refreshed identity that felt clearer, more cohesive, and more memorable. The client lacked a central direction for the brand, which made visual communications feel inconsistent and unfocused. We wanted to create a brand that is fun and is easily recognisable.
the brief
We began with brand consultancy conversations focused on understanding Heart Opener’s values, audience, and future goals. Through regular collaboration and feedback, we identified visual directions that felt right for the brand, refined the logo to better reflect purpose and positioning, and aligned the visual language across core touchpoints.
our approach
We worked on refining the core logo marks and visual language so that Heart Opener’s identity felt more purposeful and comfortable to use across materials. Colour choices and graphic elements were selected to support clarity and warmth, while maintaining flexibility for future use.
Brand Identity & Refinement
The refreshed brand identity gave Heart Opener a clearer and more confident foundation upon which to build future communications. By refining the core visual elements and aligning direction, the brand is better positioned to express itself consistently across platforms and materials.
the outcome
interested in a brand refresh?
If you’re considering refining your brand or feel it needs clearer direction and identity support, we’d be happy to talk it through with you.
related services
This project sits closely alongside our wider branding and consultancy work. If you’re exploring a brand refresh or looking for clearer direction and consistency across your visual identity, the services below outline how we can help.
Support for businesses that need clarity around their brand direction, messaging, and visual approach. This service focuses on understanding where your brand is now and helping shape where it needs to go.
Designing and refining visual identities that are flexible, considered, and easy to apply across digital, print, and physical touchpoints.