Heart Opener is a wellness tool designed to relieve upper back tension, expand the chest, and support healthy posture. Sustainability is central to the Heart Opener brand, crafted from 100% natural cork, it is both environmentally friendly and beneficial for your body and soul.
We wanted Heart Opener to stand out from the usual soft, minimal and understated health & wellness brands. The goal of this concept was to be in your face, but still fun and friendly.
Concept development / Company re-brand / Character Creation
The colors chosen for this brand identity emphasise a bold, energetic personality. By using vibrant greens, the branding comes to life and stands out across any medium or application. The various tones of green also help to project the brand as being eco-friendly and environmental conscious. This is central to the brands ethos and approach to their products.
We wanted to designed a simple mascot that is instantly recognisable and unique to Heart Opener. Mascots bring a friendly, approachable dimension to a brand’s identity, creating more engagement with customers than a simple logo or wordmark alone. If you’re looking to bring your own brand to life, just contact us and we would be happy to help.
We can’t wait to work with you!