Serenta is a clinical trial developed by pharmaceutical company Biodexa. We worked on the branding for the Serenta trial, creating a clear and professional visual identity designed for use across clinical trial materials and communications.
Serenta
The Serenta trial required a brand identity that felt credible, clear, and appropriate for use within a clinical trial environment. The branding needed to work consistently across a range of materials while remaining professional, legible, and easy to apply.
The Brief
Trial Name: Serenta
Company: Biodexa
Service: Clinical Trial Branding
Industry: Pharmaceutical / Clinical Trials
Website: serentatrial.com
Project overview
Our approach focused on clarity and restraint. Branding for clinical trials needs to communicate trust and consistency without unnecessary visual noise. We developed a flexible identity system that could be applied reliably across both digital and printed trial materials.
our approach
The final identity was designed to scale across multiple clinical trial formats, including documentation, presentation materials, and supporting visuals. Particular care was taken to ensure legibility, consistency, and ease of use in real world clinical and research settings.
Brand Identity & Application
The completed brand identity provided the Serenta trial with a clear and professional visual foundation suitable for clinical use. The system supports consistent application across materials while allowing the trial branding to adapt as the programme progresses.
The Outcome
related services
You can explore our related services to see how we support pharmaceutical and clinical trial projects through branding and visual identity work.