Serenta - Clinical Trial Branding
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Are you interested in clinical trial branding or taking your branding to the next level? We would love to help! Contact us to see how we can boost your business and create something beautiful.
We partnered with Biodexa Pharmaceuticals to create a brand identity for Serenta, their clinical trial focused on developing a new treatment for familial adenomatous polyposis (FAP)—a condition that significantly increases the risk of colorectal cancer.
The goal of the branding was to establish a visual identity that conveys dependability, trust, and security, crucial elements in building confidence with both healthcare professionals and potential trial participants
The Serenta logo combines modern, clean typography with an icon inspired by the small polyps commonly associated with familial adenomatous polyposis (FAP). This subtle graphic element is intertwined with a cross, a symbol widely recognized in the healthcare industry, reinforcing the trial's medical focus.
A calming yet professional colour palette was chosen to evoke clarity, care, and credibility—essential traits in the medical and clinical research space. The resulting brand system extends across both digital and print assets, ensuring consistency and adaptability throughout the trial’s communications.
